Pepermint is the successor od DA! which was part of Digitel Komunikacije, the largest communications group in the Balkan region. Between 2000 and 2008, DA! Agency, led by Tomislav Ricov and Boris Kovaček, was the market leader in the event=marketing space and worked on leading campaigns and events across various industries. The agency’s trademarks were its creative concepts and a level of excellence in their implementation, so it is safe to say that the agency laid the foundations for the development of the Croatian event industry. DA! has worked with Clients such as: HT – Croatian Telecom, Zagrebačka banka, Siemens, Nokia, Privredna banka Zagreb, Splitska banka, Coca-Cola, TDR/BAT, Podravka, Pliva, Belupo, Gillette, AXE, Karlovačka pivovara, Zagrebačka pivovara, Adidas, while participating in the organization of some of the largest projects like Dajmo da čuju, the FIS Snow Queen Trophy race, and many others.
In 2008 Tomo and Boris have made a strategic decision to start their own projects which will also cover various industries and enter new revenue streams like ticket sales, catering, and sponsorships. And that is how the Pepermint agency was born.