Festival Days of Communication is the central gathering point for local marketing professionals and communicators in the field of traditional and digital advertising. Encouraged by the achievements of last year’s Days of Communication that have united the former events Effie and IdejaX, gathered more than 1,400 people in the marketing industry and have proven to be a crucial professional event in Croatia, this year’s Days of Communication confidently go through confirmation and further strengthening of that status. Marketing professionals will have the best opportunity to enhance their knowledge and expertise. The key objectives of the festival will retain the existing form. We will continue to educate, inspire, reward creativity and efficiency, connect marketing professionals in one place and persist in raising awareness of the importance of marketing communication processes in a changing market environment.